admire’s Avant-Garde NFT Marketplace
admire, a pioneering French platform, has officially launched an avant-garde marketplace dedicated to non-fungible tokens (NFTs) by contemporary artists. This innovative marketplace aims to democratize the world of digital art, offering established artists a platform to share their original, authenticated, and non-fungible digital creations with collectors worldwide. This unique platform, open to art enthusiasts and seasoned collectors alike, has already earned the support of globally acclaimed artists and galleries.
NFTs: Unleashing a New Era for Contemporary Art
Non-Fungible Tokens (NFTs) have opened a new horizon for artistic expression and trade, digitizing and tokenizing unique artworks. As reported by Art Basel and UBS Global Art Market, the NFT market ballooned in 2021, reaching a staggering market value of approximately 18 billion dollars, 2.6 billion of which was art-related.
Despite its explosive growth, this innovative technology has predominantly benefited “insiders”, often leaving artists and traditional market players on the sideline. Enter admire. “By launching the first NFT marketplace dedicated to established artists and top-tier art galleries representing them, admire is truly changing the game,” says co-founder Mickaël Yana. Through admire.art, collectors worldwide can now acquire exclusive digital artworks from renowned artists, authenticated by prestigious galleries.
Democratising Access to the Traditional Art Market with Digital Technologies
The ambition of admire’s marketplace is to create a bridge between contemporary art and technology. Artists selected by experts from internationally recognized galleries, including Templon, Opera Gallery, Almine Rech Gallery, Zidoun-Bossuyt, and Galerie Strouk, can now offer their original digital creations for purchase. Renowned artists like Ron Arad, Manolo Valdés, and Li Tianbing have already joined this pioneering initiative.
Mathieu Templon of Templon New York remarks, “This initiative offers a borderless exhibition space for all artists and a fantastic opportunity for art enthusiasts and seasoned collectors to embrace digital creation with all the guarantees of security and authenticity.”
Ensuring Transparency, Security, and Compliance
As NFTs continue to revolutionize the ownership and exchange of unique digital assets, they also bring about concerns surrounding transparency, security, and compliance. admire is uniquely positioned to address these concerns.
Unlike many marketplaces where transactions often lack transparency, admire establishes a fair model by setting two transaction fees — one for the platform and another for the artists. The admire.art platform also provides a secure and user-friendly experience for art enthusiasts and collectors to discover artists, purchase, and resell their NFTs. To create this trusted environment, admire has employed Tezos, a carbon-neutral and energy-efficient third-generation blockchain technology.
admire further distinguishes itself through compliance with Know Your Customer (KYC) standards, requiring users to provide verifiable identification information. Collaborations with leading technology partners like Onfido for identity verification, Apriorit for code auditing, and Nomadic Labs for code review fortify the marketplace’s commitment to security and compliance.
Traditional Art Meets Web3 at the NFT Factory
The official launch of this unique marketplace will take place on June 27, 2023, at the NFT Factory, a hub known for fostering innovation. This event will unite influential figures from the art and technology spheres, marking the intersection of traditional art and Web3.
The launch of admire’s marketplace is not just a milestone in the evolution of digital art — it represents a crucial step in redefining the relationship between technology, artists, and collectors. This development signals the potential for a more inclusive, transparent, and authentic future for the art world.
